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World’s first pet brand to become a bluesign® system partner

Non-stop dogwear is the first pet brand in the world to apply the bluesign® system.

Outdoor and sports brands like Patagonia, Arc’teryx Equipment Inc and Nike are also listed among the 74 companies worldwide that follow the same mindset of responsible and sustainable manufacturing of textile consumer products.

- This emphasizes our focus on sustainability. When buying a product from Non-stop dogwear, you can be confident that your gear meets the highest standards. This benefits you, your dog and our environment, says CEO Tonje Wahl Evensen.

She encourages the rest of the industry to take the same step.

- Together we can make a change.


Being a bluesign® system partner means committing to meet a high level of safety for both people and the environment, to use resources responsibly, and to continuously improve the environmental performance.

bluesign® works independently to improve every stage from the factory floor to the finished product. Their team of experts controls that chemical products and raw materials that contain substances posing risks to people and the environment are eliminated from the beginning. The goal is to change the environmental impact of textiles for good.

Already in use

Many of Non-stop dogwear’s existing products already meet the bluesign® criteria, for example the CaniX belt with bluesign® approved fabrics, buckles and mesh, but are not bluesign® approved yet.

- This is a big step in the right direction for the whole product team. We can now continue the process of getting our products fully bluesign® approved – that is amazing, says Product sourcer and developer Adrian Meissner.

This is only one of the steps Non-stop dogwear makes to make sure the footprint left on the planet is as small as possible.

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