Behind the scenes: Our product development process

We know what difference the right gear can make. Get a sneak peek behind the scenes to see how our product developers are working to create the best possible gear for active dogs and humans in this video:

Our team has first-hand experience as mushers, adventurers, runners and active dog owners. Living an active life with dogs is our passion. That reflects in everything we do. This is what makes us unique.

We put dogs first. Therefore, we strive to make gear of outstanding functionality and quality.

To reach that goal, we look for innovative solutions, source the best materials and thoroughly test the prototypes in the rough Scandinavian nature right outside our doorstep.

Top athletes worldwide are also involved in the process. We cooperate closely with them to ensure the best result possible.

The process from start to finish, usually takes about two years.

Nothing is left to chance. If something fails, we will improve it.

We believe in constantly evolving for the best of our dogs, ourselves, and our planet.